Has Ken Evoy Lost the Plot?

Now I think we all owe Ken Evoy a huge debt of gratitude for the work he has contributed to the internet community. True, it hasn't been humanitarian, or even cyberitarian (hey, you read this first here, ok? What's the use of web publishing if one can't neologize occasionally!). No, Ken's work is definitely about making money.

That's what Ken does best: he makes money. Now that's not some insider comment on his practice of medicine, suggesting it is second rate or something. No, indeed Ken's practice, whether good, bad or indifferent is at least in one of the very few areas of medicine where I believe orthodoxy still has something to offer. (He's an emergency physician, for those who don't already know.)

It is just a statement of fact, as best I am able to ascertain. You see Ken claims to have first "made his fortune" by inventing some games. Than he developed a little penny stock selecting computer program and made some excellent returns with that. At least, he did by selling the program, I'm not so sure about returns from his stock picks. Then he wrote some net-changing ebooks and made that another bonanza.

Ken became so captivated by the net he went on to build Sitesell.com into quite a significant enterprise online. It is arguably one of the most significant online in the English speaking world in terms of the impact it has had on other online ventures; or is that venturers, or even adventurers? Anyway, it has done very well for Ken.

Now the internet is fast-paced and while businesses in the so-called dirt-world come and go pretty quickly, those online can vanish quicker than a cat shown a pet-bath. But Ken's business just keeps on keeping on. Check out his Alexa ranking and you'll see what I mean.

So what exactly does he do? Well, he makes money online by helping other people make money online. Even as I type that it just sounds corny. But in Ken Evoy's case, it's true. And he does it very well, so he clearly has a few clues. He has his head screwed on right, as we used to say.

Why the title to this post then? Well, something Ken wrote today just struck me as very odd. Ken isn't one to be out of touch with reality and he doesn't need to tell fibs like so many marketers do. What is it he said? Well OK, I'll tell you since you ask.

Ken Evoy announced yet another development in his SBI! web hosting platform. Now his developments just keep coming but sometimes I do get the feeling he is playing catch-up. For example, this launch is about what he calls RSS It! (yes, all of his "things" have that irritating exclamation mark appended, which can be a little annoying).

The fact is RSS was already hitting the big time before Ken seemed to recognize it was no mere fad or flash-in-the-pan development. Frankly, I think he was very slow to move on this and his SBI! platform strikes me as pretty unweildy when it comes to feature development, although I must admit it has an aweful lot of them, and they do keep comimg.

But being slow is one thing, to ask if he has lost the plot implies something else. What I mean is that Ken claims his RSS feature offers "Site-Blogging" which he claims is "A unique-to-the-Net concept". Now that's where I think he's lost the plot. The fact is whole site blogging, as he calls it, is not new and certainly isn't unique. It has been around outside of SBI! for quite some time and yes, it works very effectively.

So what is he on about? Beats me. I think this time Keny Evoy may just be having a little bit of trouble coming to terms with internet reality. Still, it's an affliction he can afford I suppose.