Woffling On

Sunday, March 19, 2006

National Health, Wellness and Prevention Congress

So who is actually drawing the wellness and disease prevention map for consumer driven health care? This question is addressed at one of the parallel tracks at the planned National Health, Wellness and Prevention Congress. These talk fests are frequently little more than thinly disguised marketing events but on occasion an individual track or two can prove quite interesting. Perhaps the "Health, Wellness & Prevention Workshop" will be one such track, though I'd feel better about it if they included "Disease" before "Prevention".

"Wellness, prevention, disease management, and fitness professionals must understand the evolving marketplace and help shape how consumers access healthcare information and services" according to the promoters.

Opportunities and risks abound as the healthcare landscape redesigns itself. The traditional provider-centric system is under fire from empowered consumers. New technologies afford consumers direct access to healthcare information. New services and products offer the consumer more choice, convenience and control. Where and what is the "new primary" care? From the workplace, to the hospital, to the fitness center and spa to the retail marketplace, where do consumers go to meet their health, disease state management and wellness needs? Well, these are valid observations and reasonable questions.

The National Health, Wellness and Prevention Congress will be co-located with the Consumer Direct Heatlh Care Congress in San Francisco, CA May 8-10. It may just be quite interesting, or even useful, depending on your situation. If you happen to be in, or can easily enough go to Frisco in early May, you may like to learn more.

For more information see: http://www.NHWPC.com or http://www.cdhcc.com or call (804) 266-7422

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