Woffling On

Monday, March 13, 2006

What the bloody hell is wrong with the Brits?

Goodness me, what a provocative headline!

Do you know what all the fuss is about? It turns out that a very good video advertisement made for Tourism Australia to be shown in the UK to promote tourism has offended the British. Or, offended their regulators, to be more precise.

What a hoot hey? How fantastic! We've offended the poor Brits by sending them one of their own favourite phrases. And it's said we're a weird mob!

I honestly don't think the add is in any way offensive. It manages to showcase Australia effectively as a great holiday destination. If you're in need of a great destination, then come on down.

I recommend you take a look at the offending video online and judge for yourself. You can find it at Australia.com. Be warned though, the shock that's caused this grave international incident is the very last phrase uttered.

It certainly has caused a stirr. It's all a bit of a giggle really, at the British regulator's expense. However, their intransigence on the issue has prompted the Australian Minister for Tourism to fly to the U.K. to see if they might be persuaded to reconsider. Otherwise, it will be very much at the expense of the Aussie tourism industry.

The added publicity caused by the ban has resulted in a huge increase in the number of hits on the website mentioned above, so you may find it loads a bit slowly. Do persist though, it's well worth it.

Well, I hope blogger.com doesn't follow the Brits and ban this post !!

1 Comments:

  • Well, amazingly, the Australian Minister for Tourism actually had great success. The UK authorities did change their minds and approved the Aussie ad.

    Interestingly, Prince Edward is in Australia for the Commonwealth Games and when asked about the banning he said he could see absolutely nothing wrong with the ad and couldn't see any need for a ban. What a sensible chap.

    So the ad can now be aired in full, unadulterated, in the UK. Bloody good show, eh what?

    However, now it appears the ad has hit a snag with those very sensitive Canadians. Oh hell!

    By Blogger Dr Peter Tylee, at 12:11 pm  

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