Woffling On

Monday, May 01, 2006

Scandalous Promotion of VitaCig - Cigarettes with Vitamin C

Evidently cigarettes injected with Vitamin C that "don't stain smokers' teeth" have been developed by a Canadian researcher. The new cigarettes, named VitaCig, have been developed by non-smoker Roger Ouellette, according to the online edition of Daily Mail. Canadian company Vita-C Tobacco is distributing the cigarettes.

The misnamed "healthy" cigarettes will be available in about 2,000 outlets in Quebec and, if they prove successful, could be sold across the world, the company claimed. VitaCig is less likely to stain the teeth and creates less odor too, its creator claimed. It was more "beneficial" to health than regular brands because of the vitamin dose, he said.

Vitamin C contributes to reducing the harmful effects of smoking. "We give you all the vitamins you lose, plus some to help you," Ouellette claimed. It could also help keep your teeth white, he said.

Some anti-smoking campaigners have expressed disapproval. "I find it hard to believe anyone would take the claims seriously, but some people might be fooled," said Amanda Sandford of Action on Smoking and Health, an anti-smoking charity. "It is quite a disgraceful form of marketing because it could lure innocent or naive people into thinking they can smoke to get the vitamins they need" she added.

Smoking cigarettes leads to several health problems, especially lung cancer, emphysema, cardiovascular disease and other disorders. The single sensible health related behavior a smoker perform do is to quit smoking.

I have a zero tolerance for smoking. Anyone who consults me for health related advice, recommendations, treatment or personal instruction who smokes is told that the single most substantial improvement they can make in their health is to stop smoking immediately. This advice is free. If a smoker won't act on that advice (or give a credible assurance that they will) then the consultation or lesson is terminated and I explain that I am not available for smokers unless they are specifically seeking help with quitting.

I know that some smokers need substantial assistance to kick the disgusting habbit but I gave up all techniques that involve any tolerance for the smoking behaviors long ago. Frankly, too many people are too soft on smokers and more punitive sanctions should be employed, especially when smokers cause harm to others by their smoking.

As for this gimmick by Vita-C Tobacco, it is nothing more than an astonishingly shameless attempt to cash in on current health-awareness trends. I would gladly see them put out of business, with their assets seized to pay health reparations. Them, that is, along with all the other tobacco companies. Like I said: zero tolerance.

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